Meet the Catalysts
Transforming the Multifamily Industry

Partner
Jarrad Principe

With a keen eye for opportunity, Jarrad is an expert at evaluating investments and exceeding the expectations of stakeholders. Prior to founding Bellrock, he worked as the Chief Financial Officer for a national multifamily firm where he oversaw the accounting and financial performance of a $2 billion multifamily portfolio, including 50+ communities and multiple fund and corporate entities. He was also involved in acquisition and refinance totaling over $1 billion of capital in the multifamily sector. At Bellrock, Jarrad is always on the lookout for the next big opportunity – researching markets, evaluating returns, and reporting to investors. At the end of the day, it’s not just about numbers. Jarrad understands cultivating the right community experience is paramount to the success of each asset. Jarrad is the partner who understands the important ties of performance to service.

Accomplishments

• Certified Public Accountant (CPA) in the state of Texas
• MSA in Accounting from the University of Texas at Arlington

Rico Myles

Rico Myles is responsible for Bellrock Houston Class A assets. His background includes 23 years of experience in multifamily as a seasoned real estate professional with a proven track record. Rico Myles has successfully built teams and led the management of multifamily communities throughout the Eastern and Southeastern regions of the US. His portfolio experience includes luxury, lease-up and renovation. With a passion for real estate and commitment to excellence he is eager to help property owners and investors achieve their goals. Rico always seeks new philosophies to maximize profit, property value, and asset rebranding. He is a firm believer in a leader is only "strong as his team." 

Rico attended the University of Memphis where he received his Bachelor’s in Business.

Regional Manager
Shauna Marcum

Shauna is a 30 year multi-family veteran who began her career locally at Trammell Crow Residential, working as a Leasing professional while earning a Bachelor's degree in Finance from Southern Methodist University. While her original plan was to join a stock brokerage firm after university, multi-family operations got in her blood and the rest is history.

Shauna is a Ft Worth native, but has previously lived in France and the United Kingdom, where she worked to help launch Greystar's European private rental sector scheme in 2015/2016. She is passionate about travel for the sake of experiencing different cultures, climates and scenery and embraces opportunities to widen multi-family reach across the globe.

Shauna's background includes working in both the owner operated and third-party management arenas. She works effectively with internal teams, institutional clients and smaller boutique real estate investors on both traditional and mixed-use developments with on-site retail components. Her broad experiences include involvement with urban infill projects, suburban garden-style construction and high-rise buildings.

Although she has worked extensively on both stabilized, post construction communities and value-add portfolios, her real forte is new-build assets, including the development, construction, and lease-up phases. She has supervised 17 such projects to date -16 domestically in the DFW market and 1 in London, UK.